Ten Interconnected Principles for Business and Life
Charm Dance reveals ten interconnected principles that help you unlock opportunity, strengthen relationships, and drive results in any market environment.
Simple enough to start using today. Powerful enough to guide a lifetime of better decisions.
The framework was born on an international development project in Guyana. The book turns the lessons from decades of bringing products to market into ten keys you can put to work in your own business.
Communicate, Compete, and Execute With Confidence
From the cover of CHARM DANCE
The Framework
The 10 Keys of CHARM DANCE
Each letter is one key. Together they form a practical system you can use in any market, any culture, and any stage of business.
CHARM
01C
Communications
Without it, nothing happens.
02H
Honesty
Communication without honesty is worthless.
03A
Appropriate Quality
Deliver what the market values, not what you wish it valued.
04R
Risk
Know when you leap and when you wait.
05M
Markets
Study them. Anticipate change. Move before everyone else.
DANCE
06D
Details
Small misses can sink big dreams.
07A
Advantages
Build from your strength, not your ego.
08N
Networking
Grow the right relationships, not just more.
09C
Customer
When you stand for what’s right, the right customers respect you.
10E
Execute
Ideas do nothing until you do something.
Jim KrigbaumAuthor of CHARM DANCE
Meet the Author
Field-Tested Tools That Help People Build Trust and Create Real Value.
Jim Krigbaum has spent decades on the front lines of global business, advising organizations, developing leaders, and helping teams thrive in rapidly changing environments.
His CHARM DANCE framework has been embraced in 27 countries across 12 languages, used by entrepreneurs, executives, and development professionals around the world. A trusted advisor across business, nonprofit, and international development sectors, Jim brings field-tested tools that help people build trust, create real value, and reach their greatest potential.
27Countries
12Languages
40Podcast Episodes
Founder, 20/20 Development CompanyInternational economic development consultancy, founded in 1997.
Founder, Phoenix MarketingA food trading company with an office in Japan.
72 Metric Tons of Red QuinoaOn a USAID project in Peru, Jim connected highland farmers with a US buyer who placed the order.
AGOA Private Sector ForumSpeaker for the Corporate Council on Africa, Washington, DC, July 2024.
Listen Now
Hear the Keys in Action on the 10 Keys to Thrive Podcast
Can’t wait for the book? Jim’s weekly podcast walks through every CHARM DANCE key with real stories from decades of international trade.